Media and Public Relations
In this course, your participants will get the knowledge they need to effectively manage their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This course is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public.
Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people know you and offer you opportunities.
Module One: Getting Started
• Workshop Objectives
Module Two: Networking for Success (I)
• Overview
• Creating an Effective Introduction
• Making a Great First Impression
Module Three: Networking For Success (II)
• Overview
• Minimizing Nervousness
• Using Business Cards Effectively
• Remembering Names
Module Four: The Meet and Greet
• Overview
• The Three-Step Process
• The Four Levels of Conversation
• Case Study (I)
• Case Study (II)
Module Five: Dressing for Success
• Overview
• The Meaning of Colours
• Interpreting Common Dress Codes
• Deciding What to Wear
Module Six: Writing
• Overview
• Business Letters
• Writing Proposals
• Reports
• Executive Summaries
Module Seven: Setting Goals
• Overview
• Understanding Goals
• SMART Goals
• Helping Others with Goal Setting
Module Eight: Media Relations
• Overview
• Television
• Print
• Web Presence, Blogs & the Internet
Module Nine: Issues and Crisis Communication Planning
• Overview
• Gauging the Impending Crisis Level
• Providing Feedback and Insights
• How Information Will be Distributed
• Tracking the Overall Effect
Module Ten: Social Media (The PR Toolkit)
• Overview
• Blogs
• Wikis
• Podcasts
• Social Bookmarks
• RSS Feeds
Module Eleven: Employee Communications
• Overview
• Verbal Communication
• Non-Verbal Communication Skills
• Email Etiquette
• Negotiation Skills
• Making an Impact
Module Twelve: Wrapping Up
• Overview
• Words from the Wise
• Lessons Learned