Creating a Great Webinar

Module One: Getting Started
Course Objectives
 
Module Two: What Can a Webinar Do?
Marketing to Prospective Customers
Training or Teaching
Demonstrations and Presentations
Information Sharing
Case Study
Module Two: Review Questions
 
Module Three: Successful Webinar Criteria
Passion and Enthusiasm
Value
Knowing Your Target Audience
Grab and Keep Attention
Case Study
Module Three: Review Questions
 
Module Four: Find the Right Format
Tailor It to Your Audience
Pre-Recorded
The Live Webinar
Two Person Team
Case Study
Module Four: Review Questions
 
Module Five: Marketing and Social Media
Blog Posts and White Papers
Email Marketing
Offer an Exclusive Deal
Hashtags
Case Study
Module Five: Review Questions
 
Module Six: Drive Up Registration
Avoiding SPAM Filter
A Great Title
Solicit Questions
The Registration Page
Case Study
Module Six: Review Questions
 
Module Seven: Leading up to Your Webinar
Reminder Emails
Practice and Rehearse
Test Your Technology
Insert Solicited Questions
Case Study
Module Seven: Review Questions
 
Module Eight: Presentation Tips
Show, Don’t Tell
Sharing Your Desktop
Strong Visuals
Script It
Case Study
Module Eight: Review Questions
 
Module Nine: Interacting with Your Audience
Polling and Surveys
Answer Solicited Questions
Activities
Q&A Session
Case Study
Module Nine: Review Questions
 
Module Ten: Mistakes to Avoid
Technical Issues
Ignoring Your Audience
Audience Not Participating?
Timing
Case Study
Module Ten: Review Questions
 
Module Eleven: Post Event
Contact No Shows
Follow Up Email
Call To Action
Make it Easy to Share
Case Study
Module Eleven: Review Questions
 
Module Twelve: Wrapping Up
Words from the Wise
Lessons Learned