Internet Marketing Fundamentals

Module One: Getting Started
Course Objectives
 
Module Two: SWOT Analysis in Marketing
Strength
Weaknesses
Opportunities
Threats
Case Study
Module Two: Review Questions
 
Module Three: Marketing Research
Consume All Media
Finding the Right Price
Product Development and Improvement
Identify Your Target Audience
Case Study
Module Three: Review Questions
 
Module Four: Real Time Marketing
Dynamic Content
Engagement Builds Followers
Constant Readiness and Monitoring
The Time the Place and the Media
Case Study
Module Four: Review Questions
 
Module Five: Brand Management
Every Interaction Counts
Consistent Through all Media
Unique Qualities
Needs to be Actively Managed
Case Study
Module Five: Review Questions
 
Module Six: Social Media (I)
You are Building a Community
A Personal Touch
Brand Champions
Make it Easy to Share
Case Study
Module Six: Review Questions
 
Module Seven: SEO Basics
Relevant and Original Content
Keywords
Value Proposition
Linking
Case Study
Module Seven: Review Questions
 
Module Eight: Social Media (II)
Content is King
Blog and Interact
Webinars
Constant Monitoring
Case Study
Module Eight: Review Questions
 
Module Nine: Website Characteristics
SEO Optimization
Landing Page
Analytics
Mobile and Tablet Friendly
Case Study
Module Nine: Review Questions
 
Module Ten: Capturing Leads
Lead Management and Generation
Give Something Away
Quality vs. Quantity
Capture Repeat Customers
Case Study
Module Ten: Review Questions
 
Module Eleven: Campaign Characteristics
Tailored for Your Audience
Use Powerful Words
The 4 W’s of a Campaign
Monitor and Tweak
Case Study
Module Eleven: Review Questions
 
Module Twelve: Wrapping Up
Words from the Wise
Lessons Learned