Personal Branding

Module One: Getting Started
Course Objectives
 
Module Two: Defining Yourself (I)
If You Don’t, They Will
Brand Mantra
Be Real
SWOT Analysis
Case Study
Module Two: Review Questions
 
Module Three: Defining Yourself (II)
Pillars
Passions
Define Your Strengths
The Three C’s
Case Study
Module Three: Review Questions
 
Module Four: Controlling and Developing Your Image
Clear and Defined
Consistent Image
It Takes a Commitment
Live It Every Day
Case Study
Module Four: Review Questions
 
Module Five: Personal and Professional Influences
Corporate and Personal Integration
They Will Influence Each Other
Be a Professional
Build Rapport
Module Five: Review Questions
 
Module Six: Sharpening Your Brand
Blogging
Authenticity is Key (always be authentic)
Transparency
Networking
Case Study
Module Six: Review Questions
 
Module Seven: Appearance Matters
First Impressions
Rise Out of The Crowd
True Reflection
Dress For Success
Case Study
Module Seven: Review Questions
 
Module Eight: Social Media (I)
Needs Constant Monitoring
Security
Have an Objective
Promote
Case Study
Module Eight: Review Questions
 
Module Nine: Social Media (II)
It’s a Tool
Content is King
Have a Gimmick
Don’t Ignore Any Mentions
Case Study
Module Nine: Review Questions
 
Module Ten: Brand Management During a Crisis
Caught In a Bad Spot?
Never Burn a Bridge
Information
Monitor and Respond
Case Study
Module Ten: Review Questions
 
Module Eleven: Branding Personality Traits
Identify Your Unique Values
Be Bold
Think Outside the Box
Fail. Learn. Repeat
Case Study
Module Eleven: Review Questions
 
Module Twelve: Wrapping Up
Words from the Wise
Lessons Learned